The 21st century is turning out to be very interesting for the media. This is because the role that the media plays in the society is fast changing. In the last century, the role of the media in the society was mostly to report what was happening as objectively as it could. In the 21st century though, the media is finding itself with an additional role, of analyzing what is happening for it audience. This is due to the fact that many of the things that are happening in the 21st century are very complicated. Thus, if you just report the happenings to the masses, the masses may not actually understand what happening. This state of affairs, then, creates the need for the media to carry out analysis.
The evolving role of the media in the 21st century can be likened to the evolving role of IT practitioners in this new decade. We have a situation where, in past decades, IT practitioners were supposed to be generalists who could solve most of the problems facing their clients/employers singlehandedly. Nowadays though, things have become so complex that media practitioners have to seek for assistance from sites like Logmeinrescue.com: that is, where they have to go to the Logmein123 website, and on behalf of their employers or clients, seek assistance for their employers. That, of course, is with the exception of major IT companies such as Yahoo which are able to hire (pretty much) all specialties in-house.